Tag: unrecognized unknown needs

  • Winning product concept races … lessons from bookies

    In the front end of new product development (NPD), techies and marketers disagree. Techies say their new technology will sweep the market. Marketers say, wait a minute, let’s find out what customers want. What both engineers and marketers should know, is that in the front end of NPD uncertainty reigns. You can’t change luck. So, […]