Tag: new product development

  • The Magic Phrase

    “Can you help me? I don’t understand.?” Absolutely magic in voice-of-the-customer¹ project² work. When you say this early on in a cold call to a potential customer, you move the customer into the role of the Professor and you move into the Intelligent Pupil role². In my experience, Professors … i.e., Sr. VPs, machine operators […]