Tag: customer research

  • The Case of Finding the Final Decision Maker

    Josh suspects his R&D group’s eagerness is mistaken. Josh’s Problem In his company (xyz-corp), Josh decides which product concepts to develop. A satellite manufacturer’s buying agent caught the attention of Josh’s R&D group. He said, “Your cost-saving, flexible waveguides can replace the remaining rigid waveguides we use.” Josh sees no evidence for the buying agent’s […]