Tag: customer research

  • The Curious Case of the Cat’s Paw and the Untouchable Developer

    The Curious Case of the Cat’s Paw4 and the Untouchable Developer Don’s reluctance to talk to me was obvious Don’s Problem Six months earlier, Don developed and launched, into the market his idea for a new service. His concept made a direct charge for compliance testing that had been gratis. Don’s VP urged him to […]