Tag: customer research

  • The Case of the Grease Monkey’s Curiosity

    Jeff was frustrated Jeff’s ProblemHis approach to grow his firm’s share in the grease additives market, was failing. But, why? He had used an approach that successfully grew share in other segments of the lubricating additives market. Gathered information on customers’ unmet needs from Sales’ reports of face-to-face meetings with lubricant manufacturers. To meet those […]