Tag: adjacent market

  • The Case of the Wary Product Developer and the Headstrong President

    The Case of the Wary Product Developer and the Headstrong President Matt’s Problem Marc is headstrong. His command to Matt: “Alter our equipment so it can apply selective coatings. I need it yesterday!” Marc is President of the Printed Circuit Assembly Division (PCA-D). Three weeks ago he promoted Matt from Sr. Sales Engineer, to Mgr., […]