Discovering what customers really want — and why

  • About
  • Step-By-Step Guide to VOC Project Work
  • Voice-of-the-Customer Process (VOC)

The Hatchery: a blog about my adventures in bird watching

Illustration of a bird flying.
  • Value proposition: Belling the Cat

    An apt idiom for CEOs who talk innovation, but don’t walk the talk. In my experience, most CEOs’ public statements contain the magic word, innovation. In private, their actions on innovation don’t match their talk. These actions present a daunting predicament for strategists in their firm. Many strategists follow Alexander Osterwalder’s 2014 value proposition design…

    August 12, 2021
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Discovering what customers really want — and why

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