Discovering what customers really want — and why

  • About
  • Step-By-Step Guide to VOC Project Work
  • Voice-of-the-Customer Process (VOC)

The Hatchery: a blog about my adventures in bird watching

Illustration of a bird flying.
  • The Case of the Self-Important Engineer

    The Case of the Self-Important Engineer Theo was wary Theo’s Suspicions Theo felt his Sales Group’s plans to expand in the US market were over-confident. Their attitude, “With our 20 years of experience, we know what customers will buy.” True, having a plant in Europe helped Sales dominate that market for a specialty additive. But…

    December 12, 2019
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Discovering what customers really want — and why

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