Discovering what customers really want — and why

  • About
  • Step-By-Step Guide to VOC Project Work
  • Voice-of-the-Customer Process (VOC)

The Hatchery: a blog about my adventures in bird watching

Illustration of a bird flying.
  • The Case of the Hot-Hand Yachtsman

      Tom was caught in a delicate situation Tom’s Quandary Clyde, the CFO, was pressing Tom to invest in a new product idea. Tom’s quandary was that the idea had been pitched to Clyde by Frank, his good friend and fellow yachtsman. Clyde said, “Frank is a millionaire. He became one by developing, twice in…

    December 19, 2019
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Discovering what customers really want — and why

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