Discovering what customers really want — and why

  • About
  • Step-By-Step Guide to VOC Project Work
  • Voice-of-the-Customer Process (VOC)

The Hatchery: a blog about my adventures in bird watching

Illustration of a bird flying.
  • Finding a worthwhile, latent need is not easy

    But, once found, it gives a product developer unusual advantages. Elicitation helps developers uncover worthwhile latent needs. As a customer research consultant, I use this powerful tool. Clients are lead-product managers. They develop concepts that go beyond routine incremental upgrades. Their task is major extension of core markets. Mastering the art of elicitation of secrets…

    September 16, 2021
←Previous Page
1 2 3 4 5 6 … 50
Next Page→

Discovering what customers really want — and why

Create a website or blog at WordPress.com

 

Loading Comments...