Discovering what customers really want — and why

  • About
  • Step-By-Step Guide to VOC Project Work
  • Voice-of-the-Customer Process (VOC)

The Hatchery: a blog about my adventures in bird watching

Illustration of a bird flying.
  • Detour NPD bottlenecks

    The Board of Directors want to increase productivity of successful new products. Their decision sets ups a tussle between the CEO and the new product development (NPD) leader. I’ve seen this tussle during many client projects. The tussle is not about NPD strategy The CEO and the NPD leader accept the Board’s strategy of leveraging…

    January 13, 2022
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Discovering what customers really want — and why

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