Discovering what customers really want — and why

  • About
  • Step-By-Step Guide to VOC Project Work
  • Voice-of-the-Customer Process (VOC)

The Hatchery: a blog about my adventures in bird watching

Illustration of a bird flying.
  • The Magic Sentence

    “Is this a convenient time to call” An absolutely magic sentence¹ in voice-of-the-customer project work². You’ve interrupted the potential customer with a cold call, but didn’t use an annoying pitch. Instead, they answer, “What’s this about?” Great answers, such as: “I’m busy now, but call me back at this time.” … “Your product concept is…

    March 10, 2022
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Discovering what customers really want — and why

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