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Discovering what customers really want — and why

  • About
    • Intention
    • George Castellion
    • Myths About New Product Failure Rates
  • Rule of 30 System
    • Rule of 30
    • Using the Rule of 30 System
  • Key Tools
    • Blind Study
    • Central Limit Theorem
  • Key Skills
    • Elicitation: An Essential Skill
    • Recognizing Early Adopters
    • Drawing Out Latent Needs

Key Tools

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