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Discovering what customers really want — and why
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About
Intention
George Castellion
Myths About New Product Failure Rates
Rule of 30 System
Rule of 30
Using the Rule of 30 System
Key Tools
Blind Study
Central Limit Theorem
Key Skills
Elicitation: An Essential Skill
Recognizing Early Adopters
Drawing Out Latent Needs
Key Tools
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