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Discovering what customers really want — and why

  • About
  • Rule-0f-30 Market Research
    • Benefits: Rule-of-30 Market Research
    • Features: Rule-of-30 Market Research Process
    • Specialty Products: Description
    • Checklist: Rule-of-30 Process
  • Elicitation: An Essential Skill

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Recent Posts

  • The Valuable Couple … product developers and early adopters
  • The Doorknob Phenomenon … latent needs and voice-of-the-customer
  • The Case of the Product Manager Who Increased the Price When Customers Said Lower It
  • The Case of the Flavor-Obsessed Frenchman
  • The Case of the Wait, Not-So-Fast! … Product Manager

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