Category: voice-of-the-customer

  • The Case of the Flavor-Obsessed Frenchman

    Marc pondered … was the French desire for stable “bite”-flavor1 in toothpaste, universal? Marc’s Problem Marc observed that French toothpaste manufacturers prize “bite”-flavor in their product. Toothpaste consumers want the “bite” level stable from tube to tube. As Product Manager, Marc wants to expand his toothpaste additives platform. This could be an opportunity to launch a […]