Category: voice-of-the-customer

  • The Doorknob Phenomenon … latent needs and voice-of-the-customer

    During a voice-of-the-customer interview, I ask a powerful question. It will elicit a prospective customer’s doorknob answer. In the answer the customer discloses valuable but, until now, hidden information. The latent need that emerges can help my client’s product concept become a product success. Doorknob Phenomenon Clinical physicians originated the term. It’s the unexpected comment […]