Category: unrecognized unknown needs

  • Put on your Sherlock Holmes hat to reveal latent needs

    Under the Sherlock hat resides a skill for finding clues to endusers’ latent needs. In my customer research projects, some endusers will make a puzzling remark near the end of our conversation. They will say, “You know, the innovation behind your client’s product concept may solve a little-known, need we have.” Following up on this […]