Putting the Brakes on a Runaway-Train Project

Knee-Deep in the Big Muddy At a seminar on eliciting information I asked the participants, seasoned new-product practitioners, “Who has been on a runaway-train, new-product development (NPD) project?” Hands went up. “Did you get off before it crashed?” Only one person put their hand down. “Why didn’t you get off in time?” “Because I was … Continue reading Putting the Brakes on a Runaway-Train Project