Go Slow To Go Fast

New products’ development speeds … and profits … benefit from solid front-end work Unearthing latent needs of existing and potential customers is a pivotal front-end activity. In the PDMA’s 2012 study of NPD best-practices at 463 companies, the Best companies2 spend more effort than the Rest companies in discovering customers’ unarticulated needs. This effort pays … Continue reading Go Slow To Go Fast