Category: New Product Idea

  • The Case of Your-Baby-Is-Ugly Syndrome

    The Case of Your-Baby-Is Ugly1 Syndrome Liam saw no purpose in his boss’s request Liam’s Problem His boss insisted he contact me for a B2B customer research study of his product concept. She knew her company was unfamiliar with the concept’s market and technology. Liam’s Solution He hired me to do a study of concept’s…