Category: good product development strategy

  • For product development success … discover unrecognized, unknown needs

    In my experience, valuable unknown needs can be elicited from a product’s endusers. Unknown need … a product attribute endusers desire, but have not yet learned to articulate. My clients are specialty goods/services firms. They can develop desirable product attributes quickly, and without much capital expense. As a result, they continue to enjoy the unique […]