Category: customer research

  • Finding a worthwhile, latent need is not easy

    But, once found, it gives a product developer unusual advantages. Elicitation helps developers uncover worthwhile latent needs. As a customer research consultant, I use this powerful tool. Clients are lead-product managers. They develop concepts that go beyond routine incremental upgrades. Their task is major extension of core markets. Mastering the art of elicitation of secrets […]