Category: customer research

  • The Magic Sentence

    “Is this a convenient time to call” An absolutely magic sentence¹ in voice-of-the-customer project work². You’ve interrupted the potential customer with a cold call, but didn’t use an annoying pitch. Instead, they answer, “What’s this about?” Great answers, such as: “I’m busy now, but call me back at this time.” … “Your product concept is […]