Breaking into a bank vault and taking only a bag of pennies is like doing Voice of the Customer research without 40 interviews

Matt is struggling to improve his product development group's productivity. Why, he wonders, do Voice of the Customer (VoC) experts make at least forty customer interviews? 1,2,4 Why 40 interviews? Matt reached out to Andy for advice on how to add VoC into Matt’s existing development process. Andy is an advisor to Matt in his … Continue reading Breaking into a bank vault and taking only a bag of pennies is like doing Voice of the Customer research without 40 interviews