Category: cold-calling

  • What Do Customers Really Want? … Cold-call them!

    An effective cold caller makes 3 things happen before picking up the phone. 1. Starts deep-dive homework for information about each participant in the call queue. 2. Gets over the fear of cold-calling busy executives. 3. Studies to become skilled in elicitation, a conversation with a concealed purpose. During my 35+ years in providing customer […]