Blind study means the prospect in a phone interview doesn’t know who commissioned the customer research study. “Blinding” lessens the risk of biased answers from prospective customers. The Rule of 30 system is a blind study.
Benefits of a blind study
- Prospects are candid about negative views they have about the concept.
- By remaining anonymous, developers keep pricing flexibility. They do not give away higher margins after they understand what customers really want — and why. And the higher margins drop directly to the developer’s bottom line.
- Competitors remain in the dark about who commissioned the study.
Minimizing risk of biased answers
Use a dedicated phone for in-depth interviews
My Caller ID appears on the prospect’s phone screen as:
George Castellion SSCAssociates 203/xxx-xxxx.
Buy a cell phone and service only for blind studies.
For the firm name on the Caller ID, makeup a name ending in Associates. Associates indicates you are a service provider.
Answer all calls on this phone with your name and the service provider name.
Don’t frame your statements in a way that strongly suggests a specific answer.