Site icon Discovering what customers really want — and why


George Castellion’s goal is to share his understanding of:

His prime resource is insight from consultant work in hundreds of VOC projects for clients in US, EU, and Asia. Prior to his consulting work, he held R&D management, and marketing management roles in US firms. He has a PhD in Physical Chemistry from the University of Rochester.

Other resources are experiences from his work as: A member of the editorial board of The Journal of Product Innovation and Management; President of the Product Development and Management Association; and Founding Director of the Frontier Dialogues on the Front End of Innovation Conference.

George’s blogs Discovering what customers really want -and why, and New Product Success (co-author, Steve Markham) reach readers in more than 30 countries.



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