George Castellion’s goal is to share what he learns about: 1. Effective voice-of-the-customer (VOC) processes; 2. Mastering the skill of elicitation. George approaches this goal with clear and unbiased curiosity.

His prime resource is insight from consultant work in VOC projects for clients in US, EU, and Asia.

Other resources evolve from his work as: A member of the editorial board of The Journal of Product Innovation and Management; President of the Product Development and Management Association; and Founding Director of the Frontier Dialogues on the Front End of Innovation conference.

George’s blogs Discovering what customers really want … and why and New Product Success (co-author, Steve Markham) reach readers in more than 30 countries.