Consulting Practice

George Castellion builds actionable insight, quickly and accurately, on:

  • Commercial potential of a new product concept
  • Potential drivers of customers’ adoption of the new product
  • Competitive dynamics in the product’s marketplace

To his consulting practice he brings skills in elicitation interviewing, and practitioner experience in technology, marketing, and business. His clients are manufacturing and service companies and private equity firms in North America and Europe.

Past President of the Product Development and Management Association (PDMA)

Member of Editorial Board of the Journal of Product Innovation Management (1993-2013)

Founder of SSC Associates

George also blogs at: