Clients value the speed, objectivity, and high quality of my work; which delivers a deeper understanding of what their customers really will pay for.
Clients are b2b specialty materials firms and private equity platforms, located in North America, Europe, and Asia
Types of work- In Front End of Innovation
- Uncover latent needs
- Discover early adopters
- Assess growth opportunities in adjacent markets
- Align product ideas to needs of target customer group
- Scout-out the value chain’s profit pool in target market
- Provide credible information for decisions on stopping runaway train projects
- Determine price elasticity of a current product
- Expertise in all phases of new product development
- 40+ years practice of cold-calling well-informed individuals and gathering invaluable knowledge during a 15+ minute elicitation conversation
- A scout’s mindset; open and unbiased
