Discovering what customers really want — and why

  • About
  • Step-By-Step Guide to VOC Project Work
  • Voice-of-the-Customer Process (VOC)

The Hatchery: a blog about my adventures in bird watching

Illustration of a bird flying.
  • The Magic Phrase

    “Can you help me? I don’t understand.?” Absolutely magic in voice-of-the-customer¹ project² work. When you say this early on in a cold call to a potential customer, you move the customer into the role of the Professor and you move into the Intelligent Pupil role². In my experience, Professors … i.e., Sr. VPs, machine operators…

    March 17, 2022
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Discovering what customers really want — and why

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